10 Most Shocking E3 Reveals EVER

8. The PlayStation Is $299, The PlayStation 3 Is $599 (E3 1995 & 2006)

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Sony

Sony's history at E3 is proof that company hubris tends to come in waves and cycles. They've had two especially jaw-dropping price reveals over the years, their first coming when they unveiled the PlayStation at E3 1995.

Though Sega turned heads during their showcase by announcing that the Sega Saturn - which had already been out in Japan for several months - was being released that very day in the U.S. for $399, Sony retorted with an all-timer E3 mic drop.

During Sony's conference, SCEA President Steve Race took to the stage and simply said "299" before leaving the podium to a round of cheers, undercutting the Saturn by an entire $100 and basically handing Sony the generation on a silver platter.

But they wound up on the opposite end of a price announcement in 2006, when Sony made the nightmarish decision to reveal that the 60GB version of the PS3 - as in, the version everyone actually wanted - would cost $599.

In addition to the Xbox 360 launching the year prior for $200 less, Sony further screwed up by suggesting players should just work more hours to afford the PS3.

As a result, Sony spent almost the entire generation on the back-foot trying to catch up to Microsoft and Nintendo.

In near-equal measure, Sony left fans stunned at these totally polar pricing reveals.

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Stay at home dad who spends as much time teaching his kids the merits of Martin Scorsese as possible (against the missus' wishes). General video game, TV and film nut. Occasional sports fan. Full time loon.