In 1994, Sony released the PlayStation, stomping the closely guarded world of home gaming into the ground with thunderous footsteps. Ever since, Sony has risen higher and higher, making an indelible mark on the industry and cementing themselves as one of the greats in a crowded field.
They have moved from success to success, with the PlayStation 4 becoming the company's fastest selling console and - other than perhaps Nintendo - they're the most beloved games company in the world.
However, that is not to say the Japanese brand is perfect.
Far from it.
Sony's history is littered with false starts, bad ideas and bizarre decision-making, as they have made some truly embarrassing blunders in their illustrious time at the forefront of the industry.
While Sony is a multifaceted company dealing with everything from technology to movies, it is their PlayStation brand that has truly shone, and their gaming division has made for some of the most utterly baffling business decisions and short-sighted thinking imaginable.
Let us know your favourites down in the comments, and Sony? We still love you - but boy if there weren't a few bumps along the way.
10. Everything About The PS3's Sixaxis Controller
It's safe to say that in 2006, the PS3 belly-flopped and face-planted upon release. There were a host of issues with the nascent console, with one of the most overlooked being the Sixaxis controller, plus all its utilisation gimmicks.
Sony chose to remove force feedback and jam motion-sensing technology in their controllers in an attempt to mimic the success of the Wii. At the time of the console's debut, Sony found themselves embroiled in a lawsuit with the creators of the feedback technology.
As such, they made the rash decision to do away with force feedback. The arrogance of Sony rose up as they claimed that they had done this for the fans, and that no one wanted force feedback anyway.
After the initial buzz died down, gamers realised how wonky and poorly integrated the motion controls were. Few, if any, developers really ran with the new technology and games that did make use of it felt like perfunctory responses to a Sony mandate.
After their lawsuit was settled, Sony did away with Sixaxis tech and went back to the DualShock, giving up on this "innovation" and sweeping it under the carpet - a common theme, to be honest.