10 Reasons Infinite Warfare Just Killed Call Of Duty

Fans and industry analysts alike have been predicting the onset of franchise fatigue in CoD for quite some time now, given how the series has been criticised for not doing enough to reinvent itself over the years.

While CoD has mostly defied those predictions with continually immense sales, it looks like IW just might be the game to finally turn the tide, as the perfect storm of that divisive sci-fi setting, a ton of more-acclaimed competition and so on caused IW's physical UK launch sales to be almost 50% down from Black Ops III's.

Yes, there are mitigating factors to consider (more people buy digital with every passing year and IW is not a brand like Black Ops), but it's nevertheless a sign that many players just weren't that enthused about the new game, and general interest in these titles may be waning.

CoD is probably never going away, but in terms of the casual appeal that has made these games chart-toppers for almost a decade, it's possible that this appeal is dying in the face of unpopular creative and technical design choices.

A significant sales drop could ultimately force Activision to alter the developmental strategy for the titles, be it by lowering the budgets, changing the annual release cycle or perhaps giving more left-field developers a shot at making something different.

How the hype train aligns for next year's game will say a lot about the impact IW's disappointing end product had on the fanbase and its future viability.

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How do you see the future of CoD shaping up? Shout it out in the comments!