10 Ridiculous Ways Adverts Were Built Into Video Games
6. Street Fighter V's Ad-Emblazoned Characters
In early December 2018, Capcom announced that "Sponsored Content" would soon arrive in Street Fighter V: Arcade Edition, to remind players about "costumes, bundles, and the Capcom Pro Tour." When enabled, characters in the game would have ads seared onto their skin, gloves, and clothes, with additional ads appearing in loading screens and certain stages.
On the plus side, this setting could be turned on and off at will, and rewarded players who opted-in with additional in-game currency. On the downside, having characters splattered with logos for the Capcom Pro Tour looked absolutely horrible, and attempting to expose players to such blatant advertisements - in a game they had already paid full price for - was a scummy, greedy move on Capcom's part.
Needless to say, the Street Fighter community did not react positively to this new addition, and the ads were soon removed from the game entirely, with no word on whether or not they might return.