10 Ridiculous Ways Adverts Were Built Into Video Games

6. Street Fighter V's Ad-Emblazoned Characters

Street Fighter V in-game advertisements
Capcom

In early December 2018, Capcom announced that "Sponsored Content" would soon arrive in Street Fighter V: Arcade Edition, to remind players about "costumes, bundles, and the Capcom Pro Tour." When enabled, characters in the game would have ads seared onto their skin, gloves, and clothes, with additional ads appearing in loading screens and certain stages.

On the plus side, this setting could be turned on and off at will, and rewarded players who opted-in with additional in-game currency. On the downside, having characters splattered with logos for the Capcom Pro Tour looked absolutely horrible, and attempting to expose players to such blatant advertisements - in a game they had already paid full price for - was a scummy, greedy move on Capcom's part.

Needless to say, the Street Fighter community did not react positively to this new addition, and the ads were soon removed from the game entirely, with no word on whether or not they might return.

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Danny has been with WhatCulture for over ten years, and is currently Doctor Who Editor and WhoCulture Channel Manager, overseeing all of WhatCulture's Whoniverse coverage. In 2022, he took charge of WhoCulture and has grown it into the biggest Doctor Who channel on YouTube, and one of the biggest Doctor Who communities on the web full-stop. He has been writing and video editing since his early teens, and first got a taste for content creation after making his own Doctor Who trailers, off the back of a burning obsession with the Matt Smith era of the show. Like many his age, he first got into Doctor Who with the 2005 revival, but has since gone back and fallen in love with the classic years too. If you need someone to recite every Doctor Who episode in order, or to give you a random factoid about the making of Gridlock, Danny is the person to ask!