10 Ridiculous Ways Adverts Were Built Into Video Games

5. Stalking People And Handing Out Burgers In Sneak King

Sneak King
King Games

Another game built specifically to flog a product, Sneak King had you playing as the creepy-looking King - Burger King's mascot - as he sneaked around various levels, stalked people, and attempted to hand them Burger King meals.

Available exclusively at Burger King restaurants, Sneak King was one of three Burger King-themed games released in 2006, and was only playable on Xbox consoles. Its gameplay was simple: The King would sneak around a given area and target hungry NPCs in desperate need of some sustenance, and it was the player's job to make sure they got fed. However, if the NPC spotted The King, they would lose their appetite.

This resulted in scenarios where The King would hide in the back of trucks, round the side of cars, in treehouses and inside bins, jumping out to surprise people and deliver them a meal. It was funny the first couple of times, but this repetitive loop quickly became grating, and the game's shoddy graphics and flat textures didn't exactly leave a strong impression either.

The game sold well, and Burger King wasn't coy about the fact that it was made to boost in-restaurant sales either. But despite their openness, Sneak King was still rubbish, and it wasn't made to be a great game; it was made to sell you more stuff.

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Danny has been with WhatCulture for over ten years, and is currently Doctor Who Editor and WhoCulture Channel Manager, overseeing all of WhatCulture's Whoniverse coverage. In 2022, he took charge of WhoCulture and has grown it into the biggest Doctor Who channel on YouTube, and one of the biggest Doctor Who communities on the web full-stop. He has been writing and video editing since his early teens, and first got a taste for content creation after making his own Doctor Who trailers, off the back of a burning obsession with the Matt Smith era of the show. Like many his age, he first got into Doctor Who with the 2005 revival, but has since gone back and fallen in love with the classic years too. If you need someone to recite every Doctor Who episode in order, or to give you a random factoid about the making of Gridlock, Danny is the person to ask!