As a wise man once said, "You can't always get what you want" - a rule game developers have decided even applies in the computerised fantasy world of video games.
Sometimes they just put your heart's virtual desire behind a boss you can't beat no matter how many Red Bulls you down over an eight-hour gaming session, or you just can't swallow the prospect of making the micropayment needed to advance.
However, it is these trials the player overcomes that makes the achievement feel meaningful, and so by proxy, games need challenges that feel substantial to be satisfying.
But sometimes, developers decide to really put the player through the wringer.
They do more than just make us try harder or practice more, and push other limits in a way only video games can. Their game becomes more than just a challenge, and turns into a trial of willpower and emotional resilience, testing to see just how much you want to advance.
Sometimes our games torment us with more than just a spike in difficulty, and make us do things we'd really rather not.
10. Stitching Your Dog Bite In The Walking Dead
Telltale Games' The Walking Dead series is at the forefront of video game storytelling, with compelling characters and emotionally wrenching moments to torment pain-hungry players.
This particular moment comes from the start of the game's second season, when adorable escort quest subject Clementine is forced to forge across the zombie-choked landscape on her own.
Having been bitten by a starving dog, Clementine is shut up in a tool shed while a group of survivors decide what to do with her. She is forced to treat her arm wound by herself, and it's a punishing, agonising scene. She cleans and sews up the bite wound in response to the player's inputs, grimacing and crying out with pain all the while.
In a series full of carnage and brutality, it's sharing the experience of this frightened girl in such pain that stays with the player the longest. And it's the player who does this to her, because The Walking Dead wants you to suffer.