In the age of achievements and trophies, many games encourage you to aim for that 100%, no matter how difficult it may be. Reaching 100% is considered to be, funnily enough, an achievement. You need more encouragement than that. Gamers need to be given a reason to keep on playing past the end of the story, or in some cases, play the entire game again. Some just don't deliver on that front. Now obviously, someone would have completed at least one of these games 100%, it's naive to think otherwise. I'm looking at reasons as to why perhaps the more casual gamer would be put off striving for that coveted 100%. Some games have so many hidden secrets that it's unrealistic to even think you could complete it fully; others are just pathetically dull. Speaking of which...
10. WWE Smackdown Vs. Raw 2011
It's not the most popular yearly release on the calendar, but the WWE games are consistent sellers with a dedicated fanbase. As the years have gone on, the franchise has tried its best to increase its authenticity and replay value, largely to great effect. However, Smackdown Vs. Raw 2011 was a snorefest. The gameplay was mundane and repetitive, thus ensuring that the makeshift campaign modes suffered also. The Road To Wrestlemania mode that had been introduced two years prior was a nice, refreshing instalment to an otherwise one dimensional game. However, it began to show its age quickly, as it placed an emphasis on no risk, no reward matches that failed to impact the story whatsoever. What's worse is, you have to complete this style of play five times in order to reap the rewards: a couple of characters and outfits you'll never play as. 100% on this game wasn't the hardest thing to attain, but it sure felt like it. Thankfully, they had done away with the tiresome formula by WWE '13 (WWE '12 reduced the number of paths from five to three, but the less said about that game the better) and replaced it with a much fresher Attitude Era mode, allowing players to relieve the nostalgia of arguably the finest years in wrestling.