10 Video Games That Tried Way Too Hard To Be Cool

3. Lawbreakers

Lawbreakers was a solid hero shooter that boasted explosive gunplay, well-designed levels and characters and intense game modes, but it was let down by a marketing campaign designed to be as abrasive as possible.

The brainchild of former Epic employee, Cliff Bleszinski, Lawbreakers immediately drew comparisons to Overwatch, and a huge part of the hype cycle was focused on differentiating it as much as possible. As a result, this new game was pitched as the cooler older cousin to Blizzard's colourful smash hit. Hell, Cliffy B even compared it to a Quentin Tarantino movie.

Pull quotes like that, combined with trailers that were full of ironic pop songs, explosions, and OTT reactions of professional gamers faking how much they were loving what they were seeing, all made it clear that Lawbreakers was trying its damnedest to impress potential players.

When you see every cringeworthy bit of hype put side-by-side - like in this excellent Crowbcat video - it's no wonder why fans didn't lose their minds over Lawbreakers.