Ever since video games became a form of celebrated media in their own right, fans have hotly anticipated rumours and speculation surrounding new releases. Back in the day, the primary method of getting information about upcoming titles to potential consumers was through gaming magazines, that offered scoops detailing the features of upcoming games.
These days though, cultivating hype behind AAA releases is a multi-million dollar industry in its own right, with an effective marketing strategy being a crucial component of ensuring that a new game will prove commercially successful upon release.
When this works, and a game becomes a must-buy among consumers, the job of the marketing team is done, and word-of-mouth will go a long way in making a game commercially profitable. A prime example of this was the Wii during the mid-2000s, where Nintendo emphasised the intuitive controls and ease-of-use, resulting in the console being a smash-hit among a largely previously untapped audience.
However, what happens when the finished product fails to live up to the hype? Some games have promised an expansive and exciting experience but provided something entirely different upon release. These games dramatically fell short of expectations upon launch, leaving players everywhere disappointed.