Selling a video game to players is an art, a feat of marketing and PR that encompasses so many factors and can go so, so wrong at so many points. As such, developers have often avoided the fair, simple option of releasing an honest trailer and letting the public make up their own minds: instead they've flat-out lied to consumers in an attempt to shift units, and naturally, their approach has been a rousing, disgusting success. There's marketing a video game and then there's intentionally deceiving the player base, which for the most part is what happened in these 13 cases of video games sold to us under one impression and delivering something else that didn't quite measure up. Several of these games are, in fact, pretty good, but they either didn't live up to the hype or simply weren't what fans paid their hard-earned money for, so they're another successful case of video game developers pulling the wool over our eyes. Should developers and publishers be held more accountable for any disparity between trailer footage and the final product? And is the video game press complicit in the hype feeding frenzy? Absolutely, but unless gamers get mad and start pushing back, this practice isn't going away anytime soon.