23 Biggest WTF Moments From E3 2016
16. EA Debuts Madden 17 Footage... In London
Though it was a vaguely novel idea for EA to have small segments of their conference transmitted from London, it's hard to find the logic in them deciding to promote the new Madden game from the UK.
Sure, the Brits were given the first glimpse of FIFA 17 later on in the night, but the crowd had to sit through an up-close and personal Madden 17 presentation they probably didn't care about first.
Considering that the NFL is still a fairly niche organisation in the UK (though its fans are undeniably passionate), did they really think that Brits spending their Sunday night in a concert hall watching video game reveals wanted to know about an American football game? It's maddenning (sorry).