23 Biggest WTF Moments From E3 2016
15. Ubisoft's Opening Dance Number
Ubisoft opened their conference in unforgettably calamitous fashion with a dance number set to Queen's Don't Stop Me Now in order to promote the upcoming Just Dance 2017.
What began with just a few dancers quickly descended into utter, wince-inducing insanity as dancers in animal costumes took to the stage, a guy pretended to play a comically oversized cardboard guitar and after what seemed like an eternity, Aisha Tyler arrived on stage to put a stop to it all.
We've been watching Ubisoft's embarrassing conferences through splayed fingers for years now, and true to form, they didn't disappoint with this gaudy opening routine.