5 Major Problems Rockstar Face With Red Dead Redemption 2 

4. Cowboys Are Not Cool

Red dead redemption 2
Rockstar Games

Unlike other pop-culture genres of yesteryear that have made recent revivals, such as zombies, werewolves and vampires, cowboys have failed to make a firm pitch for a return to the public consciousness.

The reboot of the lone Ranger was a fairly good indicator of the popularity of cowboys in the modern day; it was a massive failure. Although the film boasted an all-star cast and a high budget thanks to its Disney funding, it struggled to break even at the box-office-proof that cowboys just don’t have the same appeal in modern pop-culture as other genres.

Zombies for example are everywhere, from movies and comics to a seemingly infinite number of games; the undead have seemed unstoppable in their popularity. Rockstar must convince a mainstream audience that playing, as a cowboy, is a fun experience.

Obviously, this wasn’t a problem for the first Red Dead Redemption. However, that game predominantly found favor with gamers and was unable to break through to the more casual, mainstream market.