2. You Are Not Hunter S. Thompson
so dont think you can get drunk the night before, or turn up to the event stoned. Sounds like obvious advice but I screwed up plenty of press outings and live radio shows before this finally sunk in. Its cool to imagine yourself floating around E3, drugged rotten, skulking back to your hotel room to neck cocktails while typing up the days events for the first edition. But, you know, its also cool to imagine yourself jumping over forty buses on a motorcross bike, or doing a 900 between two halfpipes and you cant do those things either. So remember, YOU ARE NOT HUNTER S THOMPSON. That means no beer the night before, no joints before you go in, no nothing. Dont even drink cappuccino. If youre going to make the best of press events you need a clear head and a professional demeanour. Remember