7 TERRIBLE Video Games That Made The Industry Better

7. No Man's Sky - More Considerate Marketing From Triple-A Studios

No mans sky
Hello Games

No Man's Sky represents the most carried away we all got with expectations and hype for a game, this generation.

The behind-closed-doors gameplay demos being reported as "mind-blowing" and "jaw-dropping". The faked talk show segments showing a build of the game clearly unrepresentative of what we'd play. The fact that even on the week of launch, not even Hello Games knew exactly what No Man's Sky was, or was supposed to be.

No Man's Sky had morphed from the wondrous, 13 person dev-team experiment it started out as, into an E3-dominating beast of unachievable expectations. Literally nothing could've lived up to what No Man's Sky had become in a pop culture sense, and that's the point in retrospect.

Sony quickly distanced themselves from the damage, essentially saying that the advertising and marketing deals they'd offered Hello Games weren't evidence of wrongdoing, because creative lead Sean Murray had agreed to them.

Sony personally vet everything they're going to sell on their storefronts, but regardless of where blame lay, we ALL had to learn from this.

Since No Man's Sky there's been a cap on expectation; a drilling down on "concept trailers", redefinitions of "gameplay" and a narrowing of the gap between pre-release footage and what you'll be buying.

The 2000s' worst example was Sony faking Killzone 2's gameplay, and all it took for truth to be desired even more, was one of the biggest lies in gaming history.

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Gaming Editor
Gaming Editor

WhatCulture's Head of Gaming.