7 Video Game Developer Reputations That Died This Generation

6. Ubisoft

Opening this cycle with the phrase "The next generation starts here", Ubisoft would become a laughing stock once we got eyes on Watch Dogs and Assassin's Creed Unity. Setting the stage for what was to come, Watch Dogs suffered an immense graphical downgrade between pre-release footage and what we all bought for full price. Assassin's Creed Unity, though? That was something else entirely.

A complete mess of rushed production goals and months of patches to make it stable, the Xbox release saw a bug with the patch itself warp into a 40GB download, replacing the entire game, rather than the affected areas.

That was just the beginning, too. This generation gave us the "Ubisoft Formula" of peppering open worlds with "towers" and fetch quests. They had to take a year off from Assassin's Creed because fan backlash was so strong. Far Cry has now been run into the ground with way too many identikit instalments, and Ghost Recon: Breakpoint released as a microtransaction-filled mess, where even its biggest defenders were disgusted.

Ubisoft might have given us the almighty Rainbow Six: Siege, Mario & Rabbids and a rebooted Assassin's Creed, but looking back? Eeeesh.