8 More Video Games That Totally Wasted Their Biggest Selling Point

1. Hicks Being Alive - Aliens: Colonial Marines

hicks aliens colonial marines.jpg
Gearbox Software

In the whole backlash after Aliens: Colonial Marines misled players with dodgy trailers and delivered a game that barely functioned, what didn't receive the ire it deserved was just how much the developers botched the canonical story they were handed.

In the rare position to tell a new story set between Aliens and Alien 3, the pre-release hype focused on Michael Biehn's Corporal Hicks, with the story apparently going to delve into how he actually survived and how his "dead" body ended up with Ripley in the third film.

Hicks did turn up, of course, but the explanation was piss-poor, and the story probably would have been better if he wasn't there at all. His plot was slapdash at best and insulting at worst, taking an iconic character and absolutely wasting him in a plot that was supposed to be official canon.

Of course, this was all on top of the devs promising a tense first-person shooter experience where you had to adapt to the unique A.I. of the Aliens, only to make players spend the majority of the game fighting against dumb human soldiers.

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Josh has over 11 years of experience as a published writer, having worked nine of those years as a full-time content producer at WhatCulture. In that period he has created hundreds of articles, videos and podcast episodes for multiple WhatCulture channels, specialising in gaming, horror and film & TV. He now primarily works as a senior content producer and presenter on WhatCulture Gaming where he co-hosts the WhatCulture Gaming Podcast, a top 3 UK most listened to gaming podcast that he co-created in 2018. Over the years he has reviewed several high-profile gaming releases, covered industry events with on-site reporting, opined on breaking news, and even kicked off his interviewing career by chatting to childhood hero, Tommy Wiseau.