8 Video Game Product Placements So Good We Bought In

Final Fantasy XV gets an awful lot wrong, such as, oooh, near-enough everything, but one thing Square-Enix's disjointed mess of an open-world JRPG absolutely nails is product placement. The Backstreet bros' trek is elevated by their surprisingly organic companionship, and the sense of a true to life road trip is actually enhanced by the highway billboards advertising real-world products. Realistically, a King would pack expensive, branded camping gear for his big adventure.

Although it's faintly ludicrous that Coleman equipment and Vivienne Westwood fashion crops up in the high-fantasy world of Eos, a land ruled over by six actual, tangible manifestations of the cosmos, brand names themselves are in no way jarring in a game that - for it's first part at least - revolves around a bunch of teenagers taking selfies on their phones and generally mucking about. It'd be damn strange if they weren't there.

There's only one time when it crosses the line into obnoxious - but it does so with such irreverence it's forgivable. During most of Noctis' frequent stumblings through the South American-styled city of Lestallum, the usually taciturn gruffster Gladiolus will respond to the rumblings of his tummy by asking for noodles. And not just any noodles: Nisan Cup Noodles.

Luckily, there just so happens to be a stall selling them. At one point, in an utterly bizarre sidequest, Gladio pulls his mate aside - keep in mind he's busy on a quest to save the world or some such nonsense - and launches into an inexplicable shill on the merits of the instant ramen. Apparently, the "already delicious" noodles can be made even better courtesy of a curiously incongruous sidequest.

This actually happens - and Gladiolus' tongue is planted firmly in his rugged cheek throughout all of it.