8 Video Games That Prove The Industry Has Learned Nothing
1. Destiny 2
The Lesson: Publishers need realistic sales expectations.
Every year there's reports about how well the video game industry is doing. The UK has seen record-breaking revenue over the past year, while Red Dead Redemption 2 made $750 million in a mere three days.
The problem is, this ridiculous success is entirely relative, and despite a booming market, publishers continue to announce that their releases haven't met their sales expectations and projections, which leads to layoffs and franchises being put on ice.
We saw it with Dead Space 3, where EA demanded the sequel sell 5 million copies in order to warrant a sequel, but most recently we've seen this disappointment effect Destiny 2. The former Activision franchise came under fire for its "disappointing" sales, with the publisher eventually splitting with Bungie and discarding the IP. Now, that might make it seem like the sequel was a financial disaster, but in actuality it was the second highest-selling video game of 2017 in North America, behind Activision's own Call of Duty: WW2.
That's the biggest example, but this disappointment from publishers happens time after time, regardless of how well a game seems to do.