8 Ways The Video Game Industry Punishes Its Most Loyal Consumers

6. Midnight Launch Servers NEVER Work

Video game alert server errors
Microsoft/Sony/EA/Warner Bros/Activision

Another kick in the face for those who pre-order, actually trying to play your purchase when it unlocks at midnight will 99% of the time result in a disconnect screen.

Even the mighty Destiny 2 - which actually broke the trend back in 2014 when its original dropped - launched with elongated load times on PS4, leading to it being taken offline altogether whilst Bungie sought out a fix.

At this stage it's common knowledge that there's no way for real-world server load to be adequately tested, but should the consumer even care? Don't advertise your game as functioning - and hoover up pre-orders or Deluxe Edition profits in the process - only to not deliver in the end.

Launch individual platforms at different times or stagger accessibility, but communicate this to the buyer. There's no real excuse for a broken product not working when its advertising stated otherwise.

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Gaming Editor
Gaming Editor

WhatCulture's Head of Gaming.