9 Disturbing Video Game Trends That Need To Stop

While a healthy dose of excitement is definitely an effective way to sell your game to consumers, publishers unfortunately take it too far sometimes, often touting their game as the second coming of Half Life.

Peter Molyneux has become a famous example of over-promising in the industry, consistently pushing the narrative that his whatever game he's currently working on will be a transcendental experience; often having to apologise for promising features, mechanics and details that never make it into the final game.

Watch Dogs had a similar problem in 2014, which after years and years of build-up, speculation and unabashedly over-the-top hype, ended up heavily disappointing hopeful fans. Ultimately, this over-hype branded Watch Dogs as a game much worse than it realistically is; the disappointment over the lack of what was promised outweighing the game's positives.

This in turn hurt sales for its sequel, with fans no longer interested in what was supposed to be a long-lived new IP.

So when marketing your game, be as enthusiastic about your game as you like; just make sure the final product reflects what you initially promised. Just look at what happened to No Man's Sky.