5. Aisha Tyler Forcing An Ubisoft Rep To Come Up With Meme
https://www.youtube.com/watch?v=1kDpmKkycf0 Aisha Tyler (of Archer and Friends fame) has felt like a breath of fresh air at video game expos over the past few years. Despite being a spokesperson for Ubisoft, she avoids marketing spiel, talks frankly and doesn't mind being a bit self-deprecating at times. Definitely a step up from the dreaded Mr Caffeine, that's for sure. But even a seasoned presenter like Ms. Tyler is prone to the occasional cock-up. A case in point is E3 2015, when she begins harassing a painfully shy Ubisoft rep (who was clearly bribed a lot by the company to dress up as AC: Syndicate hero Jacob Frye, because he clearly hates the attention). Still, at least he actually came up with something. In the cringe-inducing climax of the video, he pointed his finger and said "Engage" a la Captain Picard. It's not gone viral yet, but maybe this meme is one of those slow burners that'll go big in 2016. Watch this space.
Robert Zak
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Gamer, Researcher of strange things.
I'm a writer-editor hybrid whose writings on video games, technology and movies can be found across the internet. I've even ventured into the realm of current affairs on occasion but, unable to face reality, have retreated into expatiating on things on screens instead.
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