As we enter the sixth year of the current generation, it's safe to say the industry has fully recovered from the awkward as hell launch period that gave us the likes of Assassin's Creed Unity's face glitches, Watch Dogs' disappointing everything, and a broken Master Chief Collection.
Yes, it seems that with the advent of Nintendo's Switch reminding Sony and Microsoft to pull their fingers out, we've had nothing but pure power on the PlayStation side, whereas Xbox's Phil Spencer enacted a plan to bring together multiple generations of Xbox games, alongside securing a future of better first-party studios.
Still, the industry's relationship with hype, expectation and pre-order culture hasn't changed, but we are seeing increasingly worthwhile pushback against the most egregious monetisation practices big publishers like to employ.
More than ever before, the PS4, Xbox One and Nintendo Switch are raking in the dough, but with full awareness that through the power of social media and a very vocal consumer base, things can go wrong at a moment's notice.
It's a delicate balancing act and the gaming industry is the most lucrative in all of entertainment, but that only means you have to pay more attention to the biggest titles coming your way.