9 Video Games Saved By RIDICULOUSLY Last-Minute Changes

3. A Trailer That Made Us All Take Notice - Dead Island

The trailer for Dead Island became one of the most talked about - and most controversial - pieces of marketing when it debuted prior to the game's release back in 2011. The haunting cinematic tease told an isolated story about a family being devoured by a zombie horde in their vacation hotel room, all set to sombre music and told in reverse.

It pulled at the heartstrings, and promised an emotionally harrowing post-apocalyptic game with a story full of regular characters you care about.

Obviously, as soon as anyone actually picked up the game, they realised none of those things were present, and that the wacky hijinks of the first-person brawler were a far cry from the tone established in the trailer.

Now, you might argue that the trailer was false advertising for the finished product, but there's no denying that people weren't talking about this zombie game before the cinematic dropped. It had been announced, sure, but there was virtually no hype whatsoever, with this last-minute bit of marketing months before the project was set to ship finally getting audiences to take notice.