6. Longer, More In-Depth Single Player
Battlefield 3 has been widely derided for its less-than-stellar single player offering, but because the multiplayer was so amazing, few of us really stopped to notice. It lasted around 5 hours, and was completely forgettable despite the incredible production quality and (if I recall correctly) not awful voice acting. The last Call of Duty game, Black Ops 2, really stepped up its single player component, serving up a branching narrative and a far more emotionally engaging narrative thanks to a fleshed-out villain you could actually identify with. What EA needs to do is simply take full advantage of their superior technical elegance; make the set-pieces more outrageous and insane than ever, emphasised through the brilliant visuals we have come to expect. With those visuals, the characters should feel even more real and emotional, and given that the Call of Duty campaigns are always frustratingly short, putting more time and effort into a lengthier campaign might help swing players looking for value for money their way.