Call Of Duty: 9 Biggest Mistakes Activision Want You To Forget

3. Black Ops 4's OP Loot Box Weapons

Activision has a pretty insidious way of implementing microtransactions and loot boxes in new games. For the most part, they refuse to officially comment on them - sometimes going as far to say that they won't be included at all - only to trickle them in after a game releases.

This allows the company to bypass bad press before launch, and makes it so these business practices don't become the focus of pre-release reviews. Likewise, it ensures that players are well and truly committed to the game, meaning they're more likely to just go with any changes to the in-game economy because they're already invested.

This is exactly what happened with Treyarch's Black Ops 4, a game that's essentially become a testing ground for how much Activision can push its luck when it comes to microtransactions. Adding in loot boxes was bad enough, but at some point the devs bundled new weapons into these rolls of the dice. Adding insult to injury, these were some of the best weapons in multiplayer, meaning players were rewarded for paying extra.

It was pay-to-win in its purest form, and while Treyarch did address the balancing of some of these guns after fans rightfully kicked up a stink, it wasn't enough to apologise for the whole mess.