E3 2013: 5 Lessons We've Learned From That Hectic Week

3. The Eighth-Generation Console War Is Sony's To Lose

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If the PlayStation 3's morbidly expensive launch was a disaster, then Sony is prepared for one that is set to be all but the polar opposite. Nintendo's quiet fade-away and Microsoft's ineptitude, combined with snarky PR humor from Sony's marketing department, have put them in an advantageous position to outsell both Microsoft and Nintendo, with the absurd amount of positive press they control right now.

That being said, should they lose that momentum, they'll only have themselves to blame.

Due to a criminally reasonable price of $399, ‚399, and £349, depending on your region, Sony is literally offering the more (hardware-wise) powerful system, for a significantly smaller price. In addition, Sony's console also lacks the laughable restrictions that Microsoft's "Big Brother Box" (damn, I did it again) has regarding gaming and connectivity capabilities.

Isn't it glorious?

Now, outside of the better price, the more user-friendly concepts, and what many would agree is the more physically appealing console, Sony has multiple console exclusives (The Order, Infamous: Second Son, Killzone: Shadow Fall, etc.,) on the way, in addition to a new era of partnership with game publishers. Whereas in the current generation, Microsoft easily dominated Sony in the way of allying with companies (which resulted in faster DLC and more exclusive content for XBOX 360 owners), Sony has listened to consumer feedback and now has deals in place with multiple publishers, 2K (that next Borderlands game is coming...), Bungie (Destiny looks gorgeous, and Sony has made the most of Bungie's migration to multiple-platform publishing), and Bethesda (The Elder Scrolls Online) to name a few. With Microsoft no longer holding the advantage of newer, more frequent DLC, Sony is in a position to already expand it's significant fanbase - which was no doubt boosted by hordes of bandwagon jumpers over the last week.

Of course, bandwagoners now may not necessarily show the same conviction when the consoles are released. But let's break away from consoles for the moment:

Contributor
Contributor

I'm a technologically savvy Sony Gamer born in the epic city of New Orleans, currently pursuing a degree in Mass Communications in South Carolina. When not losing hours of my life with a controller in my hand, I'm probably losing hours of my life typing endless words into a keyboard, my attempt at this thing called "technology journalism". Hi there.