It's been a pretty tough-going E3 so far: EA, Microsoft and Bethesda all served up thoroughly divisive conferences at the time of press, and let's be honest, was anyone really, truly counting on Ubisoft to be this year's saviour?
Still, considering their reputation for delivering cringe-heavy shows in the past, 2017's offering was actually surprisingly tasteful, sensible and respectful of the viewers' time, announcing some intriguing upcoming titles...along with a few most probably could've admittedly done without.
The debate is raging about how Ubisoft's conference stacks up among the rest, and the general reception certainly seems much more favourable than normal. They absolutely could've done more, sure, but this is at least an encouraging step up for future shows, and felt masterful compared to their car crash shows of recent years.
On the other hand, the annual cringe montage won't be anywhere near as good this year, sadly...
6. No Splinter Cell Or Prince Of Persia
There were two big, long-dormant properties that many fans were hoping would show up during Ubisoft's conference. The first was Splinter Cell, as the series has been long overdue a revival since 2013's Blacklist, which reportedly failed to meet sales expectations and may have cooled Ubisoft on the series.
This would've been the perfect time for a reboot or return to form for the series, though post-show, Ubisoft's founder Yves Guillemot did make a point of stating that they haven't forgotten about the series.
Then there's Prince of Persia, which hasn't released a main game since 2010's The Forgotten Sands, which was met with a fairly lukewarm reception from fans and critics alike. This would've been so easy to reboot with a contemporary open-world twist, but sadly, it was also nowhere to be seen.
Come on, Ubisoft. Make it happen already.