When it comes to the console wars, the eight
generation was a bit of a blowout. Most estimates (Microsoft don't publish
their actual sales figures) suggest that the Xbox One is approaching 50 million
units sold, while Sony have managed to ship well over 100 million PS4s worldwide.
have dominated the generation for a variety of reasons. Microsoft infamously
did a horrendous job of selling their new console as a "gaming"
device, with its unveiling featuring next to no gameplay, instead focussing on
the media capabilities of the multi-media functionality of the console.
coupled with the fact that the PS4 console was more powerful and considerably
cheaper, meant that Sony had effectively won the generation before it even
However, Microsoft are in a much better position this
generation to eat into Sony’s market; they have the more powerful console and
some key exclusives lined up, such as the highly anticipated Halo: Infinite.
Sony therefore will not be
able to rely on opposition incompetence to win the ninth generation of consoles
and will instead need to look for other ways to dominate the competition for
the second generation in a row. Here are some good places to start.