The Problem With AAA Game Design

by William Carter

AAA Better Future

Breath of the Wild Open World
Nintendo

Without a competitive AAA market the video game medium grinds to a holt. Global brands like Ubisoft, Rockstar, Naughty Dog and Blizzard are essential to the sustainability of interactive entertainment, and though the industry has forged a bustling indie scene chocked full of fresh, exciting experiences, the future of gaming relies heavily on the success of high-budget projects from esteemed developers.

Recalibrating the design process of such games is a mammoth task to undertake, but actions like decreasing development time to accommodate innovative ideas that won't collapse the company should they prove unsuccessful and leaning into multi-game narratives to appeal to existing fans will surely provide a more positive ecosystem for AAA games, and indeed all of gaming, moving forward.

AAA games will always be the reason we spend our hard-earned money on the latest technology. The PS5 and Xbox Series X are right around the corner, and nobody is rushing to preorder the system of their dreams only to download Jetpack Joyride or Rocket League for the thousandth time. Higher budgets naturally bring more hype, and adjusting the design process of AAA games is surely key to achieving those lofty expectations.

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Fan of ducks, ice tea and escapism. Spends much of his time persistently saying 'I have so much studying to do' before watching Zoey 101 for the millionth time. Thinks Uncharted 3 is the best one.