The franchise star of WWE is John Cena. In terms of active wrestlers, he's the number one guy when it comes to perception in the mainstream media. He's famous and holds celebrity status, to the point where people who know nothing about wrestling know who he is. For casual gamers picking up 2K16, Cena is going to be one of the go-to guys. But where Cena truly holds huge value in WWE 2K16, is with the kids market. He's the Super Mario of WWE 2K16. Children the world over will be nagging their parents to buy 2K16, just so that they can play as John Cena. His appeal to that audience is massive, and it is what has made him the number one merchandise seller in WWE. In some ways, 2K16 is just another piece of merchandise, and Cena will be a big factor in younger WWE fans wanting the game.
