2K have invested considerable money in Stone Cold Steve Austin as the big selling point of WWE 2K16. He'll be the cover star, and has been key to promotional materials like teaser trailers. Given that prominence, he's the most important wrestler in this year's game. The idea is that his image on the front cover will strike a nostalgic chord with the generations of fans who stopped watching wrestling in 2001. They'll pick the game up, based on seeing their old favourite on the cover. And it is true, Austin was a megastar back in his day. He shifted more merchandise than any other wrestler ever has done, and putting him on the cover of 2K16 is an attempt to recapture that salesmanship. The game is an Austin product and is expected to sell at Austin levels. He's the most important wrestler in this year's game.
