3. The Austin Advert
https://www.youtube.com/watch?v=Zoo4BHcPMb0 On the subject of Austin, his video advert for WWE 2K16 was absolutely tremendous. Watching that, many fans simply thought "Take my money right now!" Several fans on social media said they were sold on the game from that advert alone, and immediately put their pre-orders in based on the advert. It didn't feature any graphics or gameplay, but what it did do was communicate a sense of awesomeness. Here you have Stone Cold Steve Austin out in the desert, digging up his old Smoking Skull championship. It is inspiring, and was atmospherically shot in a way that made fans take notice. When marketing is that good, people buy.