Following a breakdown of Sony's strategy, it's now Microsoft's turn under the microscope. The company is set to launch the Xbox Series X later this year, touted as the most powerful console on the market.
For a full decade now, Microsoft has been lagging behind in terms of both their identity in the gaming market and their approach to making top tier games. They've diluted their brand and squandered many an opportunity to bring the gaming community back on-board with their exclusive games falling by the wayside. Fans have been waiting a long time for Microsoft to make a full comeback in the gaming market.
That's not to say it's all bad. Since taking a battering between 2013 and 2015, Xbox has taken on a passionate boss with Phil Spencer, thrown out the gimmicks that held them back and created stronger value through backwards compatibility and Xbox Game Pass.
In response to their publicised Xbox Games Showcase, here are various concerns Microsoft need to address in the run-up to launch. If nothing else, they're sure to deliver some pointers for the brand to stay relevant in the ninth generation.
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