10 American Restaurant Chains That Need To Come To The UK

2. The Cheesecake Factory

The popularity of this restaurant chain can only have been improved by featuring in the biggest comedy show on the planet at the moment €“ The Big Bang Theory. Yes, it's the place where Penny used to work as a waitress. So what would be a better time to move in the UK while the chain rides a wave of free advertising? They were rumoured to be moving into the British market only last year, specifically into a site in Fulham. This never happened, but the way that the rumour became so specific means that something must have happened €“ and perhaps the company's plans haven't been permanently shelved. In addition, the Factory should be able to avoid the issue that IHOP would have €“ the cheesecake part of the name shouldn't be considered by the British public to be nearly as restrictive as the pancake name. Naturally, they don't just do cheesecakes, but instead do some diner classics as well as some products that would be more normally at home in Applebee's or TGI Friday's. This balance should lend to some stability in the market that would allow the restaurant to survive in Britain. The main challenge should simply be siting the restaurants to ensure that there is enough footfall to allow for such a varied menu.