22 Problems Only People From Gateshead Will Understand

9. That Time Everyone Wanted Us To Pretend It Was "NewcastleGateshead"

When the Quayside redevelopment started and Newcastle was making an (unsuccessful) play for European Capital Of Culture (which went to Liverpool because they installed some painted cows everywhere), there was a "branding move" to market the Tyneside areas as NewcastleGateshead. Aside from pronunciation problems, all it did was make everyone in Newcastle think Gateshead was trying to be relevant by piggy-backing on them, and everyone in Gateshead resent having to be tagged on to the supposed big brother.