10 AEW Wrestlers That Are Permanently Lost
3. Ruby Soho
Framing this entry around that above gif might seem like piling on poor Ruby Soho, especially considering the heft Eddie Kingston managed to add to his feud with Chris Jericho as a result of The Jericho Appreciation Society's attack on her prone hand shortly following 2022's Blood & Guts.
All of this is to say that Soho has remained key to stories and angles since her Double Or Nothing 2021 debut, even if her own haven't yielded particularly strong or striking in-ring outcomes. An over performer in most buildings, Soho's matches haven't lived up to some measured expectations set by some modest highs in WWE and a celebrated run on the independent scene before that.
Not to suggest those days aren't in her future, but it might be a little too late to capitalise. An outstanding bit of self-marketing and branding bolstered interest in her arrival, but that's only been diluted by the contests falling short. On a packed roster that already doesn't pay the women the respect of anywhere near enough television time, only in escaping that loop can she reverse the current trend.