10 Best WWE Gimmicks That Were Only Used Once
4. "I'm A Monster!"
Not the sort that would have a run at The Undertaker, or the type of giant big enough to be a megastar at the airport (even if they had a nightmare on the planes), but the one who subverts the frailty of wrestling's image-obsessed landscape by thinking themselves hideous in spite of obvious evidence.
Cody Rhodes' descent to madness after taking a kick to his then-"Dashing" face was inspired. A shift that put over the original version of a pretty silly gimmick as well as giving him motivation to batter and bruise those more at ease with themselves wasn't just the future AEW kingpin making such good sh*t smell like roses - it was brand new ground for WWE to try and break.
There have been limitless figures overwhelmed with their own beauty, much like Cody himself before the transformation. Similarly, there have been those that have worn masks both literal and figurative to hide external and internal scars in an industry that otherwise wouldn't allow for introverted introspection.
In a world grappling with what true beauty even is anymore, there's space for another wrestler to disown their own.