10 Booking Steps For WWE Raw (July 4)
2. Dean Ambrose Beats Kane & Calls Seth Rollins A Coward
It's important that Dean Ambrose is portrayed as a fighting WWE Champion. His match with Kane doesn't need to be for the title, because the 'Demon' hasn't really done anything lately to merit such a bout. It does however need to be competitive, because that's the exact purpose of Stephanie McMahon putting Ambrose in harms way.
In an ironic moment, Dean could even clutch his knee post-match whilst holding his WWE Title. On commentary, the announcers would be confused, wondering if the champ has suffered the same fate that befell Seth Rollins earlier. That's when the whole thing would be revealed as a ruse.
Upon beating Kane, Ambrose would be in the mood to celebrate. Grabbing the microphone, he says that injured knee or not, Rollins is a coward. He won't come out to confront these words, because he's apparently hurt. Doubting the severity of the injury, the champion then sends a direct message to Stephanie McMahon.
At anytime, anywhere, he'll fight anyone. Calling his bluff, McMahon then comes out and puts Ambrose in a match against someone like Braun Strowman or Erick Rowan on SmackDown.