10 Reasons WWE Is Incapable Of Creating New Main Event Stars
4. Hesitation
So many WWE performers have suffered from fitful booking in recent years that they have become stigmatised.
Sheamus was thrust suddenly into the main event bracket, as something of an experiment, but he struggled for acceptance. Fans have no idea how to receive him because WWE has no idea how to present him. He has fluctuated between headliner and opening act for so long that his credentials have been shot. Dean Ambrose is the current Intercontinental champion, symbolising his own demotion from the main event. The Miz has suffered similar treatment.
The aura of those three men has been tarnished. The damage is not irrevocable. The Miz is tantalisingly close to stepping back into the fray - but it has taken him a near full year of rehabilitation to get him to this point. His sustained push is something of an aberration. His autumn rival, Dolph Ziggler, stands in stark contrast. WWE has given up on him. Again.
The John Cena model has worked for so long that McMahon was understandably reluctant to alter the status quo, dependent as it is on shareholder satisfaction. Things appear to be changing now, slowly. Bray Wyatt's WWE Heavyweight Title capture was the culmination of a long term plan - but, this being WWE, there is no guarantee he'll remain in or around the picture come summer.
WWE is as capricious as it is financially secure; in short, Vince can change his mind however many times he so wishes, and as any former creative staffer will tell you, he changes any given RAW script about ten times per week.
That is no facetious exaggeration.