10 Reasons WWE's Brand Split Doesn’t Need Saving

I guess the proof is in the pudding and, by pudding, I mean ratings.

Because this week SmackDown posted its highest ratings since the anomaly that was the Jul. 19 Draft show special, with over 2.8 million viewers tuning into the show. Not only does that mark a third successive weekly increase, but its significantly higher than the 2.1 to 2.2 million viewers that the show was doing in its old Thursday night slot.

Of course, SmackDown isn’t the only show that looks to be on the up. Raw has also posted positive numbers in the ratings this week, rising to an average viewership of over 3.4 million in what is also a third successive week-on-week rise.

I know earlier I reiterated that it’s too soon to draw any conclusions - both negative and positive - but even so these numbers are certainly encouraging signs for the future success of the Brand Split.

Still, if you can think of any other reasons I may have ignored, feel free to share them in the comments below. Or, if you find yourself disagreeing with any of the points that were raised, let me know and perhaps I’ll come back with my tail between my legs once again and write another article on the other side of the story…