10 Things You Just Have To Accept To Enjoy The Modern WWE Product
3. Nostalgia Will Always Be King
Though WWE like to present themselves as an innovative, forward thinking company, this isn't always the case. If the promotion are presented with an opportunity to cash in on their long, glittering history, they're almost certainly going to do it. Nostalgia conquers all, and while focusing on days gone by may be actively harming WWE's future, there's little reason to believe the situation will change any time soon.
If somebody like Bill Goldberg or The Rock shows up on Raw, they'll almost certainly be used to go over the existing talent. This sucks, and usually feels like a burial for the full-timers, but it's more than a habit for WWE at this point. It's now part of their identity, and much of it comes from their inability to create new stars.
The company don't trust guys like Seth Rollins to fill the biggest spots, so they call in the old guard. Today, that means Goldberg. In ten years time, it'll mean John Cena or Brock Lesnar, and when those guys run wild over the next generation of up and comers, we'll hear similar complaints. They have merit, but after all these years of the same old practices, what evidence do we have to suggest it'll ever change?