10 Times WWE Marketing Was Pure BULLSH*T
7. Unleash Your Warrior
Dana Warrior can be compared to her husband, for the spirit of his blood still pumps through her veins, or whatever whacky craic she comes out with.
That blood must have boiled when Dana, in an utterly boneheaded PR ploy, became the face of WWE's association with the Susan G. Komen foundation. Speaking on the October 3, 2017 SmackDown Live, Dana celebrated those who had "unleashed their Warrior".
Funny, because Warrior unleashed his Warrior in a reprehensible tirade levelled at Bobby Heenan, who was tragically afflicted with throat cancer in the latter stages of his life.
"As for you, Booby Heenan, it's just too difficult to keep a straight face talking about the pure two-faced bag of sh*t you are (and have always been), what, with you also actually wearing one as a piece of body jewellery."
Dana wasn't her husband; you can form a meaningful relationship with somebody without sharing the same heart. But WWE also printed t-shirts emblazoned with Warrior's face paint iconography in a gesture as empty as the man's well of empathy. Perhaps this was a well-intentioned gesture on WWE's part, only clumsily handled.
Or perhaps philanthropy is the future of marketing.