10 Times WWE Marketing Was Pure BULLSH*T

7. Unleash Your Warrior

Hot Mess Steph
WWE

Dana Warrior can be compared to her husband, for the spirit of his blood still pumps through her veins, or whatever whacky craic she comes out with.

That blood must have boiled when Dana, in an utterly boneheaded PR ploy, became the face of WWE's association with the Susan G. Komen foundation. Speaking on the October 3, 2017 SmackDown Live, Dana celebrated those who had "unleashed their Warrior".

Funny, because Warrior unleashed his Warrior in a reprehensible tirade levelled at Bobby Heenan, who was tragically afflicted with throat cancer in the latter stages of his life.

"As for you, Booby Heenan, it's just too difficult to keep a straight face talking about the pure two-faced bag of sh*t you are (and have always been), what, with you also actually wearing one as a piece of body jewellery."

Dana wasn't her husband; you can form a meaningful relationship with somebody without sharing the same heart. But WWE also printed t-shirts emblazoned with Warrior's face paint iconography in a gesture as empty as the man's well of empathy. Perhaps this was a well-intentioned gesture on WWE's part, only clumsily handled.

Or perhaps philanthropy is the future of marketing.

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and surefire Undisputed WWE Universal Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!