10 Troubling Things AEW Won't Change

6. Poor Communication

Hikaru Shida
AEW

Isn't AEW meant to be the babyface company?

All Elite Wrestling is a billionaire-funded enterprise that functions, ultimately, to make money. It is naive in the extreme to expect much from it on an ethical level, but AEW also isn't the weird carny operation masquerading as a publicly-traded colossus ran by a man who does not give a single f*ck. For the purposes of cynical optics-minded PR, if nothing else, they should communicate consistently and respectfully with talent - even those they have little use for.

Big Swole revealed, upon her exit from the company, that she found the loose structure of the company difficult to navigate. Joey Janela subsequently claimed, as his and Marko Stunt's exits neared, that the promotion "just stopped talking" to the pair of them. That's terrible form, if indeed it is true. The prospect of unemployment is an anxious enough feeling. There was heat on Janela for certain reckless performances, but what the f*ck did Marko Stunt do?

And more recently, something under-reported happened with Hikaru Shida. Despite demonstrably not being injured, she was written out of the Owen Hart Tournament. Apparently, her exit stemmed from a visa issue, but Shida was left scrambling to protect her own integrity. This isn't the first time Shida has expressed concerns over the extent to which she is valued, either. Hopefully, unlike a strange booking quirk, this mentality will go away.

Then again, that roster isn't getting any smaller.

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!