No matter how successful a company is or has been, improvements are a constant necessity in order to remain prosperous.
Even the greatest companies must make changes to improve their product every now and then. Businesses in poor shape often need an entire re-branding or re-launch to change their fortunes, and while WWE isn't part of the latter group (unlike another pro-wrestling company), enhancements to the output are still a must. With another NFL season underway, MLB playoffs starting, and popular TV shows like The Walking Dead returning, the newest fall television season brings stronger competition to WWE than the company has had all year. Thye can't afford to stand still.
WWE typically brings its A-game as we turn the calendar to a new year, but would be foolish to wait that long to step it up in 2017. This is without even mentioning that WWE's A-game has been more like a C-game in recent years. A month removed from SummerSlam and ways away from WrestleMania, WWE feels more stagnant now than it's been in a long while and desperately needs improvement.
But what can WWE do, specifically, to reverse the yearly trend of the post-SummerSlam lull? Even beyond the fall, what are the answers to improving WWE's product long-term?