10 Ways WWE Can Improve Its Product In 2017
How can the company boost interest?
No matter how successful a company is or has been, improvements are a constant necessity in order to remain prosperous.
Even the greatest companies must make changes to improve their product every now and then. Businesses in poor shape often need an entire re-branding or re-launch to change their fortunes, and while WWE isn't part of the latter group (unlike another pro-wrestling company), enhancements to the output are still a must. With another NFL season underway, MLB playoffs starting, and popular TV shows like The Walking Dead returning, the newest fall television season brings stronger competition to WWE than the company has had all year. Thye can't afford to stand still.
WWE typically brings its A-game as we turn the calendar to a new year, but would be foolish to wait that long to step it up in 2017. This is without even mentioning that WWE's A-game has been more like a C-game in recent years. A month removed from SummerSlam and ways away from WrestleMania, WWE feels more stagnant now than it's been in a long while and desperately needs improvement.
But what can WWE do, specifically, to reverse the yearly trend of the post-SummerSlam lull? Even beyond the fall, what are the answers to improving WWE's product long-term?
10. Embrace Their Rich History
Remember that awesome video package WWE created back in early 2002? Often referred to as "WWE Desire", it's a great example of how WWE's perpetually growing history can really add to the current product.
Set to Kid Rock's "Lonely Road of Faith", this package was the first time, perhaps ever, WWE dug deep into their archives to present a tribute to their rich history of performers. Prior to this, WWE only recalled the history of current performers and a handful of legends still in the company's good graces.
Imagine if the NFL never mentioned Peyton Manning or Jerry Rice's illustrious accomplishments, or legendary coaches like Bill Walsh or John Madden? That's exactly what WWE does by ignoring selective, vital components that were integral in making WWE the juggernaut it is today.
While WWE acknowledges their history through WWE Network offerings, the weekly product often replicates the ignorance displayed back in the mid-90s. Chris Benoit notwithstanding, way too many talents are forgotten, ignored, or, for all intents and purposes, erased from WWE's history. It's incredibly short-sighted and cannibalizes the company's stature by not utilizing all of WWE's past to bridge to the future.