10 Wrestlers Who've Suffered Most From The WWE Brand Split

9. Natalya

Becky Lynch
WWE.com

Natalya’s heel turn was the best thing to happen to her in years. As Charlotte, Sasha Banks, and Becky Lynch crafted women’s wrestling’s new identity, Nattie was lost in the shuffle with her milquetoast babyface persona. Nobody bought her as a credible challenger to Charlotte’s Women’s Championship earlier in the year, but things looked to be heading in the right direction when she turned on Becky Lynch.

Natalya was revitalised, and performing with the kind of urgency fans hadn’t seen from her in years. Her feud with Becky was quietly one of WWE’s most engaging storylines at the time, but it ended on SmackDown’s first post-Draft show, and Nattie’s barely done anything since.

She attacked Carmella a few weeks ago, but that’s it. Natalya, like most of SmackDown’s women, has reverted into a placeholder role. She suffers from the division’s general lack of direction, but she was well-placed to become the division’s chief antagonist during the Brand Split, and that hasn’t materialised.

Things should theoretically improve now that the SmackDown Women’s Title has been announced, but for now, Natalya is flotsam. Eva Marie has overtaken her and Carmella’s turn means she’s fast creeping up on The Queen of Blackhearts, who should be headlining the division at the moment.

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Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.