4 Ups & 7 Downs From WWE Hell In A Cell 2020

5. Remember, These Are The Heels

If you’re a regular SmackDown viewer who doesn’t pay attention to Raw (and God bless you if you do, some of us are jealous), you might have been confused if someone told you that the Hurt Business were considered bitter, brutal heels.

The quartet has been positioned as the prime adversaries of RETRIBUTION, stepping up to answer their challenge as they invade Raw while the rest of the locker room takes a powder. They go out and meet them directly in the ring and run them off. They answer challenges and then raise the stakes, only to overcome and win, and then run the invaders off again.

But make no mistake, the Hurt Business are the bad guys too. And WWE constantly has to remind us of this by having them do things like beat up Titus O’Neil last week. They recently tormented Ricochet to the point that he offered to join them if he couldn’t beat them after months of attacks.

Because WWE can’t book properly, the Hurt Business are the only wrestlers capable and credible enough to step up to this supposed fearsome faction RETRIBUTION, and they’re running roughshod over them.

Now, if WWE suddenly starts booking Hurt Business as a dominant stable challenging for world and tag titles, then maybe we could forgive them, but odds are that they simply are going to be an upper-midcard group filling out the roster rather than being a focal point of the main event.