6 Ups & 7 Downs From WWE Raw (12 June - Review)

2. ‘Seven Years In The Making’

We all know WWE treats its fans like they have the memories of goldfish, but billing Seth Rollins and Finn Balor as a match “seven years in the making” is just ridiculous on its face.

Of course, WWE is trying to draw a direct line to their initial encounter in 2016, where Balor won the brand new Universal Championship, but was injured during the match and forced to relinquish the title the next night. As Finn noted Monday night, their careers went in very different directions afterward.

But Balor and Rollins have faced each other seven times in singles action since then, including the World Heavyweight Championship semifinals last month, where that 2016 match was referenced. There also were two title matches in the past, for the Intercontinental and United States titles, both won by Rollins.

Sure, it’s fine to use that older match as a table-setter, but don’t act like it’s some form of long-term storytelling, a journey that’s been charted out. It’s a nice callback, nothing more.