7 Reasons WWE Is Failing To Engage (And 3 Ways To Solve It)

There was giddy excitement when the Bullet Club—I mean The Club—came to WWE. We thought there was a real chance we could see a dominant stable wreak havoc on air. There was an opportunity to shake things up, and instantly insert several wrestlers into the limelight.

While AJ Styles has proven to be one of the very best in the company, Gallows and Anderson have been relegated to jobbing to Roman Reigns. And they’re the tag team champions.

Stables create interest. Multiple members rising up against the status quo can cause ripples throughout the industry, and it’s something we haven’t seen in a long time. It's easy to understand an aversion to another NWO-type angle, but does that mean all stables greater than a few guys are now discarded? That doesn’t make sense. There is an abundance of wrestlers without a clear direction, and one of the great ways to see if they have something is to give them a group and storyline to latch onto and see who rises up.

Stables aren’t a panacea for curing what ails WWE, but they are a step in the right direction. Building talent, creating interest, and disrupting the status quo are all things Creative should be aiming for.