Wade Barrett is another example of WWE swimming against the tide with their booking. Correct me if Im wrong, but shouldnt the idea with any wrestler be to find something that works and when you do, you run with it? Barrett has had a pretty up and down career, flirting with the main event on several different occasions before dropping into obscurity, but he had finally found something that connected with his Bad News gimmick. Bad News Barrett was marketable, he had a catchphrase that the audience chanted along with, a captivating entrance featuring a comically large podium and a character that could easily insert himself into practically any angle or situation and what did WWE do? They canned the character completely, just as it started really getting over. The word came down that his Im afraid Ive got some bad news catchphrase was not to be uttered, apparently because it was getting too over and Barrett was crowned the King of the Ring instead, a distinction that has only really elevated maybe two or three people in the lengthy history of the tournament. To top it all off, he spent much of the early part of 2015 feuding (and trading wins, no less) with R. Truth. Now Barrett is the fourth guy in the pecking order of a four-man faction that no one takes seriously. He went from being a guy on the verge of becoming a main eventer to the fourth fiddle for a heatless World Champion's stable. Ouch.
Brad Hamilton is a writer, musician and marketer/social media manager from Atlanta, Georgia. He's an undefeated freestyle rap battle champion, spends too little time being productive and defines himself as the literary version of Brock Lesnar.